Every Matter Has an Expiry Date, and It Started Without You
Legal work runs to a deadline nobody at the firm sets and nobody can extend. A limitation period starts at the incident, not at the moment a firm hears about it, and once it runs out there is no case left whatever the evidence says. JaxSuite AI finds people researching a legal problem while the calendar still allows a claim, then screens them properly before anyone opens a file.
This page reached you through the platform it is describing. Treat that as the first data point and your own first campaign as the second.
First Search to Signed Retainer
Injury Enquiries, Screened Before Anyone Books · Running
- Research Signal DetectedSomebody working out whether they have a claimDone
- Incident Date CapturedAsked first, because every deadline runs from itDone
- Address ValidatedChecked ahead of the send, so the firm domain stays cleanDone
- Screening Answers ReturnedThe few facts that decide whether a matter existsDone
- Outside Your Practice AreasRouting to a referral partner rather than your diaryIn Progress
- Evaluation Slot HeldOffered only to files that survived the screening
Evaluation confirmed, and the deadline is diarised with it
A Late Enquiry Here Is Not a Slow Enquiry. It Is No Enquiry.
Arriving late in most markets costs you a sale that somebody else made. In legal work it can cost the matter itself. A limitation period is fixed by statute, differs by state and by the kind of claim, and when it expires the courts will generally refuse to let the case proceed however good the facts are. No amount of intake effort reopens a period that has run.
How Firms Usually Meet That Deadline
- Buy signed-case leads priced as though every file carries the same value
- Take whatever comes in and find out much later that the claim was already out of time
- Run intake off a call sheet, so the incident date is the last thing anybody asks about
- Leave referring lawyers to remember the firm unprompted
What It Costs
- Matters declined after the firm has already paid for records and an opinion
- A year of advanced costs on a file that was never going to hold up
- Sound claims lost to a firm that answered while the reader was still reading
- A referral network that sends work to whoever spoke to it most recently
What the Clock Does While Nobody Watches
- 1The incident happensThe period starts here, and no firm knows this person yet
- 2They start reading about their optionsIntent shows it, and firms on JaxSuite AI answer at this pointJaxSuite AI
- 3A firm with faster intake signs themThe first useful answer wins, not the best brochure
- 4Treatment ends and the file goes quietRecords, witnesses and memory all get harder from here
- 5The period expiresNothing is left to take on, whatever the merits wereToo Late
The Statute Sets the Deadline. Intent Tells You Who Is Still Inside It.
A deadline alone is useless, because a firm cannot act on a date belonging to somebody it has never heard of. A signal alone is thin, because a reader may already be out of time or may hold a claim you cannot place. Together they describe a workable window: who is looking into it now, and whether the calendar still allows a case at all.
The Person Reading About Their Options Tonight
Somebody working out whether they have a claim is visible while they are doing it, because the segments include individual consumers doing their own research and not only business contacts. That reading happens quietly and usually before anyone is ready to say any of it out loud to a firm.
Searching right nowJaxSuite AI surfaces the reader during that private stretch, so the first useful answer they receive is yours.
The Period That Was Already Running
The deadline comes from statute rather than from anything the firm or the client agrees, and it moves with the state and the type of claim. So the only reliable practice is to capture the incident date at first contact and check it against the rules where the matter belongs. Confirm the period with your own jurisdiction, never with a vendor.
Fixed by statuteJaxSuite AI records the incident date on the first form, so an out-of-time enquiry is caught before the firm spends a penny on it.
Qualify Hard, Then Move Fast on Whatever Survives
One matter can be worth more than a hundred others, so the goal is not more conversations. It is putting attorney hours and advanced costs behind the files that hold up. Targeting, sending, forms and pipeline all point at that single job.
People Researching a Legal Problem Now
- Identify people actively searching for legal representation
- The segments cover individual consumers, not only contacts at companies
The Incident Date Comes First
- JaxForms asks for the date and the facts before anybody spends an hour of attorney time
- An enquiry out of time or outside your practice areas is declined on the form, not in week three
Sending From the Firm Domain
- Automated warm-up on dedicated IPs, with inbox rotation available on the Elite tier
- Validate addresses before the first send, because a firm domain is hard to repair once burned
Written, and Cleared Where You Practise
- Conduct rules limit how a prospective client may be approached, and each state adopts its own text
- Check the wording with your own bar before a campaign runs. We cannot make that call for you
Evaluations for Screened Files Only
- BookMe releases a slot after the questions are answered, so the diary fills with candidates
- Google, Outlook and Zoom connections, so a remote evaluation needs no scheduling exchange
The Other Lawyers Who Send You Work
- Conflicts, geography and practice area push matters between firms constantly, so lawyers are an outbound audience too
- Any division of fees is governed by the conduct rules where you practise, so settle that before building on it
- Search Signal
- First Answer
- Screening
- Evaluation
- Signed Retainer
Some of your best matters will arrive from another lawyer rather than a client.
Conflicts, jurisdiction and practice area move work between firms every week, and the partner deciding where it goes is reachable by name. Narrow the 300M+ database to the firms whose declined work is your core business.
See the Law Firm ListA Signed-Case Lead Prices Every Matter the Same
Case value in this field is nowhere near evenly distributed, and the lead market ignores that entirely: one flat price whether the file is worth taking or worth turning away. Screening your own enquiries reverses the economics, because the expensive mistake here is not a conversation you missed. It is twelve months of advanced costs on a matter that was never going to hold.
Flat Rate for Wildly Uneven Value
- The same enquiry sold to three firms in your county before lunch
- No incident date anywhere on the record, so nobody knows the claim is still alive
- Vendors promising pursuit, in a field where how you may approach anybody is restricted
- Nothing retained when the campaign stops, including which lawyer referred what
Screening Before Spending
- The incident date on the first form, checked against the rules of your own jurisdiction
- Declined enquiries kept with the reason, so next quarter the pattern is readable
- Written outreach a reader can put down, worded to suit the state you are admitted in
- Referring firms tracked in the same pipeline as the people who become clients
A Contingency Practice and an Hourly Practice Buy Nothing Alike
Whoever pays for the work as it happens decides what outbound is for. On contingency the firm advances the costs and is reimbursed only out of a recovery, so each extra file is money out long before it is money in. Where the client funds the matter as it proceeds, volume becomes a capacity question instead of a funding one.
Contingency Practices
Plaintiff work is financed by the firm: records, experts and filing costs leave first and return only if there is a recovery. That makes cash flow the constraint rather than enquiry count, and it makes a weak file genuinely expensive. Screening is the point of the system here, not a stage inside it.
Hourly and Flat Fee Practices
When the client funds the matter as it goes, the ceiling is attorney capacity and the diary. Outbound is then about filling named practice areas evenly rather than reacting to everything, so the value sits in routing and in a booking link that reflects who is genuinely free.
Multi-Office and Multi-State Firms
Practising in more than one state means more than one set of conduct rules and more than one deadline on the same kind of claim. Campaigns have to be separated by jurisdiction, and every intake record has to say which one the matter belongs to.
The Enquiry You Turn Away Is Worth Recording
Most firms measure intake by cases signed and discard the rest, which throws away the more useful half of the data. A declined enquiry tells you what your referral partners should be receiving, which practice areas you keep turning down, and how often work reaches you too late to help anybody.
- A pipeline per practice area, because the questions and the deadlines differ
- Unlimited seats, so intake staff and attorneys work from one record
- Slack alerts when a screened enquiry matches work you want more of
- Reasons for declining kept on the contact, so the referral side has something to use
- Campaigns
- Search Signals
- Screening
- Evaluations
Live Campaigns (4)
- Researching Injury ClaimsRunning
- Employment Disputes, ScreenedRunning
- Referral Partners, County FirmsWarming
- Declined Last Quarter, Referred OnPaused
Room for Every Practice Area and Every State You Are Admitted In
A firm with three practice areas across two states is running six separate conversations against six separate sets of deadlines. Seats, campaigns and sending accounts should never be the reason one of them goes unworked for a quarter.
The clock on somebody researching tonight does not pause while you decide.
Each week a period runs is a week of evidence getting harder to gather, and it may be the week the matter closes to you for good.
Open Your First Practice AreaWe Help You Write the Screening Before You Write the Email
The costly mistake in legal outbound is a full pipeline of files nobody screened. So the first work is the form: which facts decide whether a matter exists, which answers end the conversation politely, and which ones earn an evaluation the same day.
- Settle the disqualifying answers first, then build the sequence around them
- Capture the incident date and the state on every single enquiry
- Take your campaign wording to the bar rules where you are admitted
- Route what you cannot take to a referral partner instead of letting it die quietly
Where We Start With You
- Build the Screening FormPick the handful of facts that decide whether there is a matter at all, and ask them before anything else.
- Clear the Wording LocallyYour own state rules govern how a prospective client may be approached, so the copy goes past them before a campaign runs. That judgement stays with your firm.
- Judge It on Signed MattersCount retainers signed and files correctly declined. Reply volume tells you very little in this vertical.
Take the Claims You Most Want and Screen the Rest Out Early
None of this needs a card. The order is what matters.
- 1Free tier accessThe whole platform and fifty sending accounts before any payment
- 2Live research signalsPeople weighing up their legal options in the states you are admitted in
- 3Your own screening questionsThe form deciding which enquiries reach an attorney and which get referred on
- 4Signed matters, countedJudge the month on retainers signed and files declined early, not on replies
The screening holds
Add the next practice area, then open the referral side beside it.
The screening does not hold
Stop there. Nothing was paid and no matter was taken on.
Nothing to pay to find out. In legal work, being early is not an edge over a rival firm. It is the difference between a matter and no matter at all.